A Cincinnati startup was awarded one of the top honors at the Cannes Lions International Festival of Creativity in France.
Lisnr, a audio technology startup with offices in Cincinnati and New York, took home a Gold Lion for innovative mobile technology at the world’s top festival for marketing and communication.
Cannes’ Gold Lions are awarded in the categories of advertising, health and innovation. They honor creative companies and campaigns as well as firms that are using data in new ways. Judges award gold, silver and bronze in each category.
Lisnr began as a mobile app that used proprietary inaudible sound tones to unlock special content on mobile devices. A musician can embed tones in a track, and when a Lisnr-enabled phone picks up that tone, it unlocks a behind-the-scenes video or tells the user the next time that artist is coming into town.
But the technology has evolved. Lisnr joined an accelerator run by Techstars and ad agency R/GA to build out the technology to be used as a wireless means of transferring data using nothing but sound tones that can’t be picked up by the human ear. R/GA entered Lisnr into the Cannes Lions awards.
Lisnr is also participating in the Cannes Lions Start-Up Academy, which is running June 21-27 and leads 10 young companies through a bootcamp to sharpen their brands before they’re given a chance to present before some of the largest names in marketing and advertising.